Part 3: A journey into the past: the history of La Marina Urbanisation How did it all begin?

PART 3: A Step Back in Time: Detached Villas and Townhouses for Sale in La Marina Urbanisation

From its beginnings, with the charming Josefina and Rosita bungalows or the spacious Rosa and Lola detached villas, La Marina Urbanisation has always offered a wide variety of homes to suit all lifestyles and budgets. What began as the dream holiday destination of the 1980s has today become one of the most sought-after areas on the Costa Blanca, where year-round residents live alongside tourists who choose it for their holidays.

The old MASA brochures described the Rosa villa as “the dream of sun lovers” — an affordable, compact home, perfect for enjoying the Mediterranean climate. The larger Lola villa was promoted as a spacious, easy-to-layout and comfortable home, ideal for families or those seeking extra comfort.

Today, detached villas in La Marina Urbanisation remain one of the most popular options. Buyers can choose from:

• Traditional Spanish-style villas, with tiled terraces, private gardens and unique character details.
• Modern new-build villas, with private pools, open layouts and high-quality finishes.
• Resale villas, offering excellent value for money and great renovation potential.

Early Bungalows and Townhouses for Sale in La Marina Urbanisation

The beloved Rosita bungalow — described by MASA as its “best-selling success” — allowed many families to experience their first home in Spain. Affordable, functional and full of charm, these townhouses for sale in La Marina Urbanisation became the backbone of the community.

Today, townhouses remain highly sought after for their easy maintenance and excellent value. Whether as a holiday home, investment or permanent residence, they represent a practical and affordable way to enjoy the Mediterranean lifestyle on the Costa Blanca.

 Take a look at some of the Josefina townhouses currently available:

• Charming Josefina-style townhouse with sunny terrace

• Cosy Josefina model with solarium and open views

• Excellent value Josefina-style home, ideal for holidays or investment

Why Detached Villas Like Rosa and Lola Are a Timeless Favourite in La Marina

Detached houses, especially the popular Rosa and Lola models, remain one of the most cherished property types in La Marina Urbanisation. These villas were among the first to be built in the area and continue to stand out for their functionality, charm and spaciousness.

The Rosa villa was described in original MASA brochures as “the dream of sun lovers” – a compact yet comfortable detached home with just the right amount of outdoor space to enjoy the Mediterranean lifestyle. With a private plot, sunny terrace, and open-plan design, it offers an ideal setting for relaxed coastal living.

The Lola villa, on the other hand, was promoted as a more spacious alternative: two bedrooms, a large living area, and a rear utility room, perfect for families or those seeking extra comfort. Many of these villas include covered terraces, tiled gardens, and even the option to add a private pool, making them an attractive choice for full-time residents.

Today, both models are still highly sought after on the resale market, thanks to their solid construction, generous layouts, and potential for renovation or extension. Whether you're looking for a move-in-ready home or a project to personalise, these detached villas offer excellent value and timeless appeal.

If you’re interested in these classic models, take a look at our current selection of Rosa and Lola style villas for sale in La Marina Urbanisation.

We currently have available:

• This charming Rosa-style detached villa with sun terrace

• A well-presented Rosa villa with private garden

And recently sold examples like:

• This Rosa villa with great renovation potential

• This Lola-style villa with extended living space

• A spacious Lola villa with landscaped garden and parking

• Another stunning Lola-style property with plenty of outdoor space

The Dream Continues Towards a Promising Future

We would like to share with you some excerpts from the original MASA brochures: little glimpses of times past that will remind you how La Marina Urbanisation was first presented to the world.

If you would like to learn more about the beginnings of the La Marina development, click on the following link:

https://watsonsrealestate.net/news/549/history-of-la-marina-urbanisation-buy-a-house/

This dream does not belong only to the past: La Marina Urbanisation has transformed into one of the most sought-after residential areas to invest in the Costa Blanca.

The project MASA started in the 1980s continues to evolve. Whether you are looking for a luxurious detached villa or charming townhouses for sale in La Marina Urbanisation, the WATSONS REAL ESTATE team is ready to help you find your ideal home.

Now you have the opportunity to become part of life in La Marina. Contact us today!

• Email: enquiries@watsonsrealestate.net
• Office: Calle Ámsterdam, 2D – Urbanisation La Marina – San Fulgencio – 03177 (Alicante)
• Office Phone: +34 965 063 012
• Mobile Phone: +34 605 37 50 33