Why are more properties in La Marina Urbanisation being sold online lately?

The way properties are bought and sold has changed dramatically in recent years, and the online sale of properties in La Marina urbanisation has become an increasingly popular trend. What once seemed risky – buying a home in La Marina without physically visiting it – is now common practice, especially among international buyers. But what has caused this shift?
A new buying model: fast, convenient and efficient
Since the pandemic, at Watsons Real Estate we have seen that approximately 30% of our sales are completed entirely online. This transformation was no coincidence: during lockdowns, when travel was impossible, we decided to reinvent ourselves. We redesigned our websites, adapted all our marketing, and optimised every process to offer real-time online solutions.
In 2020, during the height of the pandemic, we closed over 30 sales by phone, and the following year we exceeded 70 transactions. The key was clear: adapt or fall behind.
Low supply speeds up decision-making
One of the main reasons many buyers choose to purchase their property online is the limited availability of homes in La Marina urbanisation. Properties sell quickly and, in many cases, by the time the client travels to view it... it’s already sold. Faced with this, more and more people prefer to finalise the purchase from home, avoiding the risk of missing out.
International clients trust the digital process
The post-pandemic digitalisation has also transformed consumer habits. Buying a home remotely is no longer seen as strange but as a logical step in an increasingly connected world. Today, our clients particularly value:
- The speed at which they can act in a competitive market.
- The convenience of receiving advice, videos, virtual tours and all documentation from the comfort of their home.
- The security of a process guided by professionals experienced in international sales.
- The transparency of our management, even without physical visits.
Buying a property online in La Marina urbanisation has never been easier
At Watsons Real Estate, we’ve developed an effective methodology to ensure that buying a property online in La Marina urbanisation is just as reliable, clear and satisfying as doing it in person. From the first video call to the digital signing and key handover, we support our clients every step of the way. Our goal is for them to feel safe, informed and at ease throughout the entire process.
We also offer a wide selection of quality homes in various areas of the Costa Blanca: from modern villas with pools in La Marina urbanisation, to bungalows near the sea, apartments in peaceful residential areas, or traditional houses in charming inland villages. Whatever your preferences, we have the perfect property for you.
Thanks to our up-to-date catalogue and digital tools, you can explore each property in detail without leaving your home. We offer virtual tours, personalised advice and all the information you need to make a confident decision, whether you're in Spain, the UK, the Netherlands or any other European country.

Trust the leading agency in online property sales in La Marina urbanisation
Online property sales in La Marina urbanisation are highly sought after by Europeans looking for sun, peace and quality of life on the Costa Blanca. At Watsons Real Estate, we know exactly how to help you find your ideal home – no matter where you are.
Thinking of selling or buying a property without leaving your country? Trust Watsons Real Estate, the leading agency in online property sales in La Marina urbanisation. Our experience, innovation and commitment speak for themselves.
- Send us a WhatsApp
- Email us: enquiries@watsonsrealestate.net
- Call us: +34 965 063 012 | +34 605 37 50 33
- Address: Calle Ámsterdam 2D – Urbanisation La Marina (San Fulgencio) 03177 Alicante